Tips For Creating Useful Ideas
11 Ideas from people who have created great products, businesses, or ideas:
- Expertise in a field or product is one of the best assets. Nike's founders started out by making their prototype shoe designs themselves with a waffle iron. //Shoe Dog
- Scratch your own itch. Create the product that you wish existed in the world. Write the book you want to read. // Austin Kleon //Indie Hackers
- Observe a problem or inconvenience that exists in the world and create a better solution. // Product Development Class
- Find a niche and create something useful for that segment of people. //Seth Godin
- For every attribute, there is an opposite, effective attribute. //Law 14, The 22 Immutable Laws of Marketing
- Launch quickly, show to people, get feedback, and iterate your idea. //Rework
- Use combinatory play. Take ideas from different disciplines and combine them to bring about new ideas. //Brain Pickings
- Invest in improving your product versus marketing. A great product is obvious to a potential customer. //Seth Godin
- People remember how you or your product made them feel versus cost, etc.
- An idea doesn't have to be revolutionary. Many new businesses or products take an existing product and make a slight modification or add a new twist.
- Many of the successful people during the gold rush sold pick-axes to the miners.